About

A bit of background...

I'm Ruth Morgan. I founded Mint-on in 2021 to provide freelance copywriting, tone of voice consultancy, marketing and creative & client management services to both agencies and businesses.

So, what's my story?

Originally from Northumberland, by way of the East Midlands, I moved up to the Fylde Coast in 2020, with my husband and our very vocal cat.

I’ve always been a creative gal, but also enjoy the more academic, logical and technical side of things too. That left me in a bit of a conundrum when trying to figure out ‘what to do when I grow up’! Luckily, I found a degree that combined business and marketing strategy, with more creative aspects including art, design and communications. This allowed me to flex both my left and right brain muscles.

My early career was in sales and marketing, in the engineering and healthcare sectors. I then ventured into the world of client services, working with various brand, design and digital agencies. I took the plunge to go freelance in 2021, as I wanted to be able to use the skills I’d developed in copywriting, proofreading, branding and marketing strategy to help a wider range of businesses.

I don't believe in one size fits all

I love getting to know my clients – hearing about what they do, what makes them tick, and who they’re talking to (or who they want to be talking to!).

For me, it’s about listening, learning and uncovering your story, and then retelling it in a way that effectively engages your audiences.